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TikTok is introducing a new feature that enables them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the company announced that it presently contains over 1 bn AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a full-scale launch. This advancement coincides with a surge in content created by AI, fueled by new video-generation tools.

AI Proliferation Online

It has been noted that almost a tenth of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A significant portion of this content is considered low-quality AI content, a term for inferior, factory-style content that is frequently illogical or dreamlike.

Our research shows that a lot of users appreciate content made with AI tools, from AI artwork to informative clips, and we intend to offer the community the option to increase or decrease of that, according to their own choices,” stated a company executive.

AI on the Platform

The platform disclosed that there are presently over a billion videos on its app labeled as artificially created. In total, in excess of 100 mn media items are uploaded to the service each day, making AI content a relatively small percentage of its overall inventory.

User Control Features

Viewers will be capable of limit or boost the volume of AI content they view by using the topic control setting in the app and selecting the AI content topic. Additional categories that can already be modified under the filter cover news, fashion, cosmetics, and dance.

Content Labeling and Policies

Its policies require creators to tag lifelike artificially created content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any believable artificial content that is not labeled can be taken down under its user guidelines.

In addition, the platform will now attach an AI-generated label to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This action is intended to stop users from attempting to evade the tagging system.

Responsible AI Funding

The company is also establishing a $2m awareness program for experts and organizations to develop informative material about responsible artificial intelligence. This program will assist charitable organizations focused on educating computer science.

Content Safety Approach

The video-sharing app has supported its safety measures, amid controversy over proposals to cut jobs for hundreds of review team members in Britain. TikTok is expected to cut a significant number of roles in its trust and safety division in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A senior executive clarified that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content seen by content reviewers over the past year due to the use of its machine learning processes.

It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”